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Chapter Analysis
Intermediate14 pages • EnglishQuick Summary
This chapter explores the concept of development communication and its role in societal development. It highlights the importance of media and communication skills in sensitizing society to issues like health, poverty, and education. The chapter also discusses the significance of journalism in promoting public awareness and facilitating social change, as well as offers insights into career opportunities in development communication and journalism. Additionally, it covers sustainable development goals and their implementation through communication strategies.
Key Topics
- •Development Communication
- •Role of Media in Journalism
- •Sustainable Development Goals
- •Social and Behaviour Change Communication
- •Career Avenues in Development Communication
- •Community Radio
- •Mass Media Strategies
- •Information and Communication Technologies
Learning Objectives
- ✓Understand the importance of development communication and journalism for social change and development.
- ✓Identify the skills required for a career in communication and journalism.
- ✓Comprehend the scope of this discipline and the career options available.
- ✓Explore how communication helps in promoting equitable and sustainable development.
- ✓Analyse the role of media in sensitising society to important social issues.
- ✓Learn about the integration of ICTs in enhancing communication and development efforts.
Questions in Chapter
What is Development Communication? And what is its role in development?
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What are the essential features of Development Communication?
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What is a Campaign? Design a slogan for a campaign on any issue of your choice.
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How is community radio different from All India Radio?
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Take one newspaper from your school library. Look for news related to environment. Discuss in the class the visibility of news related to cinema, life styles and development and the possible reasons.
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‘ICTs are the future vehicles of development’. Comment.
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Additional Practice Questions
Why is it important for development communication professionals to understand the principles of social work?
mediumAnswer: Understanding the principles of social work enables development communication professionals to be people-centric and find solutions that work for the community. It helps them in engaging with the community effectively and designing communication strategies that are empathetic and impactful.
How do campaigns use dramatics to ensure attention and interest?
easyAnswer: Campaigns use dramatics through various channels like street plays, drama, and performances to capture attention, sustain interest and create a lasting impact on the audience, which encourages them towards action.
Describe the role of community radio in development communication.
mediumAnswer: Community radio plays a critical role in development communication by providing a platform for local communities to express their issues, facilitating dialogue, and broadcasting information relevant to local development in vernacular languages.
What are the career opportunities available for development communication specialists?
mediumAnswer: Development communication specialists can find opportunities in media houses, non-profit organizations, government departments, and as freelancers. They can work as journalists, communication trainers, media advocates, or consultants, focusing on social marketing, policy communication, and community engagement.
Explain the significance of sustainable development goals (SDGs) in the context of development communication.
hardAnswer: SDGs provide a global framework for countries to align their development initiatives towards common goals. Development communication is crucial in raising awareness, advocating policies, and mobilising public and stakeholder support towards achieving these goals.