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Chapter Analysis
Intermediate19 pages • EnglishQuick Summary
Chapter 7 of the Class 12 Sociology Part 2 textbook addresses the impact of globalisation on social change, focusing on the evolution of mass media. It explores the historical development of media from the print press to modern mass media, highlighting key transformations in media structure and content driven by globalisation. The chapter discusses the role of media during different historical contexts in India, from colonial times to post-liberalisation, emphasizing the dialectical relationship between media and society.
Key Topics
- •Globalisation and media
- •Historical development of mass media
- •Media's role in Indian nationalism
- •Technological impacts on media
- •Media structure and commercialisation
- •Cultural identity and global media
Learning Objectives
- ✓Understand the historical evolution of mass media in India.
- ✓Analyse the impact of globalisation on media industries.
- ✓Assess the role of media in fostering nationalism and cultural identity.
- ✓Evaluate the consequences of technological changes for media production.
- ✓Discuss the dialectical relationship between media and society.
Questions in Chapter
Trace out the changes that have been occurring in the newspaper industry. What is your opinion on these changes?
Page 107
Is radio as a medium of mass communication dying out? Discuss the potential that FM stations have in post-liberalisation India.
Page 107
Trace the changes that have been happening in the medium of television. Discuss.
Page 107
Additional Practice Questions
How has globalisation impacted the structure of media companies?
mediumAnswer: Globalisation has led to a fluid global market for media companies, transforming national markets into global ones. This change has been facilitated by technological advancements that allowed for the fusion of previously distinct forms of media, such as print, television, and radio. The convergence of media forms and the international dimension of media have further integrated global content, making media a crucial player in shaping cultural identities across different societies.
Discuss the relationship between mass media and nationalism in colonial India.
hardAnswer: During colonial India, mass media played a pivotal role in nurturing anti-colonial public opinion and strengthening the nationalist movement. Newspapers and journals became platforms for social reformers and educated elites to voice opposition to colonial policies and unite the populace under the cause of independence. Despite censorship and restrictions by the colonial state, the nationalist press effectively communicated the ideas of freedom and self-governance.
Evaluate the effects of technological advancements on newspaper production.
easyAnswer: Technological advancements, such as the networking of personal computers and newsroom software, have revolutionized newspaper production. These innovations have increased the speed and efficiency of news reporting, allowing for more timely and expansive coverage. Automation has enabled newspapers to produce multiple editions and cater to a wider audience with diverse interests, promoting greater accessibility and engagement.
What challenges does the global music industry face due to digitalisation?
mediumAnswer: The global music industry faces significant challenges due to digitalisation, notably the ease of music downloads via the internet. This threatens traditional distribution methods, such as CD and cassette sales, and raises concerns about the potential loss of jobs in manufacturing and retail sectors. The shift to digital formats has compelled the industry to adapt to changing consumer behaviors and explore new revenue models, such as streaming services.
How does media commercialisation impact democratic processes?
hardAnswer: Media commercialisation can directly influence democratic processes by shaping public opinion and prioritising content that aligns with sponsors' interests. The focus on profitability can lead to sensationalism, thereby potentially sidestepping critical issues that require public attention. However, a free and competitive media landscape is integral to democracy as it facilitates informed citizenry and accountability.